GQ 仲夏樂食節限定外箱
Projects: 包裝設計 Packaging design, 製造企劃 Manufacturing
Client: GQ瀟灑雜誌國際中文版
Design: JIMMY RUAN
Manufacturing: UMITATA
For the first time in 2022, GQ will hold the "GQ Food & Drink Festival", and Taitung, Chang-Bin is our protagonist. GQ will celebrate the summer solstice as it has the longest day and the shortest night. We created Treasure Chests by collaborating with famous chefs and outstanding local restaurants. You will find various unique ingredients from Taitung.
Not only the packaging but also the food, the Treasure Chest is full of Eastern Taiwanese characteristics, so that everyone can taste the carefully selected food from Eastern Taiwan at home without going out.
GQ 今年首次舉辦結合食材、產地與在地名主廚的「GQ 仲夏樂食節」以長濱為主角,展開一場白晝最長、黑夜最短的「夏至慶典」。以經緯起點,山海為道,串聯食材專家,與具代表性餐廳共創全新火花,賦予在地食材全新面貌。
仲夏百寶箱從外包裝到內容物,無不帶著濃濃東台灣特色,讓大家即使不出門,也能把東台灣的嚴選好物帶回家。